Verizon Online Media Kit - FiOS TV Advertising, Demographics, Markets, and Networks

What is FiOS TV?

Verizon FiOS delivers 100% digital TV, bringing fiber-optics directly to consumers' homes. This means more broadcast capacity for digital and HD than traditional cable, unparalleled IP bandwidth for on-demand & niche programming, cutting-edge interactivity, and unrivaled picture and audio quality—all helping your advertising make a major impression in every home.

How does advertising
work on FiOS TV?

Advertising positions are available on over 50 of the most watched networks, including ESPN, CNN, USA, TNT, Discovery Channel, and MTV.

But beyond that, FiOS offers you the optimal environment to highlight your brand, with the most amazing picture. Period.

And coming soon, you can reach audiences in entirely new ways through VOD and other interactive advertising opportunities. So your message can really cut through and make an impression with consumers.

How does FiOS TV benefit you?

IT’S CUTTING EDGE
With its fiber-optic network straight to a consumer’s home, FiOS TV has a range of innovative features to showcase your brand in the best possible environment.

Interactive Media Guide
The Most Amazing Picture. Period.
State-of-the-Art VOD Navigation.
Interactive Widgets for Local Weather and Traffic

IT’S TARGETED
With FiOS, you’ll be able to target who you want, when you want.

Geographic Targeting by DMA
Demographic Targeting by Network and Program

IT'S HIGH PROFILE
Not only are our numbers growing exponentially each year, but FiOS has captured the minds and hearts of consumers.

More ways to
Reach Your Audience

FiOS has over 400 entertainment channels, including 125 HD channels by end of 2008, more than 10,000 On Demand titles, our amazing Interactive Media Guide, games, and interactive widgets for weather, traffic and community information. All leading to unprecedented customer response and exceptional growth.

"Highest in Residential Television Service Satisfaction in the East Region."

Verizon received the highest numerical score among television service providers in the East region in the proprietary J.D. Power and Associates 2008 Residential Television Service Satisfaction Study^SM.

Study based on 18,938 total responses from measuring 9 providers in the East region (CT, DE, DC, ME, MD, MA, NH, NJ, NY, PA, RI, VT, VA, WV) and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in July 2008. Your experiences may vary. Visit jdpower.com.

Source: "J.D.Power and Associates 2008 Residential Television Service Satisfaction Study."

"Verizon FiOS TV was the clear leader in overall satisfaction- ahead of cable and satellite."

Source: Strategy Analytics, Digital TV Customer Satisfaction and Propensity to Churn: US Survey Results 2H'08

Who Uses It?

High-tech, early adopting households with children.

Verizon FiOS TV customers are a highly sought after group of people with prime demographics. They are interested in game-changing technology and have the money to support it.

FiOS TV customers are 35% more likely than the average U.S. household to be married couples with children. Being high-tech households, they are technology trendsetters who are the first to try each and every new technology. They have HDTVs, a high penetration of DVRs, access weather and traffic info on FiOS TV interactive widgets and watch plenty of VOD. 99% of FiOS TV customers subscribe to a digital programming package.

Source: Verizon Internal Data. 2008/Claritas ConneXions NE segmentation system 2008

High-Tech Households

FiOS TV Subscribers are 43% more likely than the Average U.S. Household to be high-tech.

Source: Verizon Internal Data. 2008/Claritas ConneXions NE segmentation system 2009

Graph - Median Household Income : Median Home Value

Source: VZ Research, Modeling and Analysis/InfoUSA 2009

FiOS TV Subscribers

Not only is the Verizon FiOS audience a highly influential and sophisticated segment, but the number of subscribers is growing at an unprecedented rate, with more than 49% growth in the last year.
Total subscribers projected to reach 3-4 MM by 2010.*

Source: Verizon Internal Data. *Projected subscriber growth,
http://newscenter.verizon.com/press-releases/verizon/2006/verizon-provides-new.html September 26,2006

Where is FiOS TV?

Our rapidly expanding coverage reaches over a dozen major markets, including 6 of the top 10 DMAs*.

*Source: Nielsen DMA®

* Indicates an HD counterpart

It's Diverse

FiOS TV has something for everyone. From sports to Spanish Language, from comedy to drama, FiOS TV has all the top networks to reach the audiences you are targeting.