Multiple Screens. Measurable Results.
With the power of Verizon's three screens, you can reach your audience with dynamic, interactive messages and deliver measurable results, making it a perfect addition to your overall marketing mix.
Mobile Web lets you connect with customers right on their wireless phones—the one device they always have with them. FiOS TV targets valuable "high-tech" families via the most advanced fiber-optic network. And Online reaches over 11 million consumers who generate 9 billion ad impressions annually. So with Verizon's three screens, you'll get your ad to the right consumer, at the right time, on the right device—creating a real impression.
For more information on how to advertise with Verizon call 212-406-2694, email us at advertising@verizon.com.
Multiple Screens. Measurable Results.
ADS WORK BETTER WITH A MULTISCREEN CAMPAIGN.
Three Verizon platforms work together for a proven increase in campaign effectiveness. Leveraging multiple touch points across the Verizon platforms (mobile, FiOS, and online) gives your campaigns:
- Greater reach
- Improved engagement
- Mobile marketing
- Unified messaging
When your audience can easily engage with your campaign in more places, you’ll see more results.
CASE STUDY: IT WORKED FOR BURGER KING®.
The BURGER KING® WHOPPER® Freak Out campaign, developed by Burger King Corporation’s advertising firm MDC Partners' Crispin Porter + Bogusky, showed what happened at two BURGER KING® restaurants in Nevada when customers were told that the WHOPPER® sandwich had been taken off the menu.
Burger King Corporation's digital media agency, VML, partnered with the Verizon integrated network to create an additional set of touch-points for the campaign exclusively on Verizon FiOS® TV and Video on Demand; Verizon Wireless mobile, including Mobile Web and V CAST Video; and Verizon Online. The GfK Arbor Group, one of the world's largest market research companies, analyzed the impact of Verizon’s BURGER KING® WHOPPER® Freak Out campaign using a test and control study.
EXPOSURE ON THE VERIZON NETWORK SIGNIFICANTLY INCREASED ENGAGEMENT.
Users viewed Video on Demand content, clicked on banner ads online and on Mobile Web, and visited the campaign Web site in significant numbers. The results also showed that "shared customers," Verizon customers who were already BURGER KING® customers, were more likely to visit BURGER KING® after exposure to the campaign and to generate buzz about the campaign.
Presumably, this success was because the multiple Verizon outlets made it easy for customers to engage with the campaign on the platform where they were exposed to the ad, and that association with the Verizon brand through coordinated advertising allowed a more positive brand impression for "shared customers."
Get started with the Verizon Multiple Screen Advantage today.
Reach your most desirable targets on the phone, TV, or online.
For more information call 212.406.2694 or email advertising@verizon.com.
About Burger King Corporation: The BURGER KING® system operates more than 11,500 restaurants in all 50 states and in 71 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.
The BURGER KING® logo and trademarks are used with permission from Burger King Brands, Inc. All rights reserved.
